Categories of Service Mix

As we all know, service is any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to a physical product. It is like having a massage on your body or manicure your hands. Service is kind of product wherein we used it to fulfill one's needs and wants without having them a physical evidences. And as we go along, we will know the categories of offerings that I could say, as a marketing, we should know.

These are the five categories of offerings that features the service. The component can be minor or a part of the total offering.

1. Pure tangible good - this are offering that consist tangible goods primarily. There will be no services accompany by the product. (such as soap, toothpaste, or salt.)

2. Tangible good with accompanying services - this offering consist one tangible good accompanied by one or two services. 

3. Hybrid - the offering consist of equal parts of goods and services.

4. Major Service with accompanying minor goods and services – the offering consist of a major service along with additional services or supporting goods.

5. Pure service – the offering consist primarily of a service.

Sources:

Marketing Management by Philip Kotler pages 428-429